Influencer Marketing

For many brands, influencer marketing has become an essential lever in their digital communication strategy. Indeed, influencer marketing is constantly evolving...

By 2022, the influencer marketing industry will be worth $15 billion. But as partnerships between brands and influencers multiply, it becomes urgent to distingu...

It's sunny, it's hot, summer is just starting, and Instagram, TikTok or Pinterest news feeds have taken on beautiful and warm colors: sunset sea view, cocktail ...

UGC or (User Generated Content) corresponds to all the content generated by users on all expression platforms such as social networks, forums, or websites. Unli...

What is an engaged campaign? How do you define an engaged personality? An engaged personality, or activist as some people call them, is a person who is committe...

Ensuring the presence of a brand internationally is not an easy task for brands as each market has its own specificities. However, it is one of the main goals o...

In 2021, influencer marketing is an obvious choice for many marketers. Already being used by leading brands, will consumer reviews soon have a similar fate? At ...

The Covid-19 worldwide pandemic, which appeared at the beginning of 2020, has brought multiple changes to our daily lives. Unquestionably, we had to readjust ou...

On the old continent as elsewhere, influencer marketing is a fast-growing market. On Instagram, YouTube, Pinterest, TikTok, Twitter or Twitch, partnerships betw...