Influencer Marketing

Whether they're dancing on TikTok, posing on Instagram or vlogging their days on YouTube, young people are everywhere on social media. However, 20 years after t...

In the field of e-commerce, live shopping is a small revolution. This interactive teleshopping, which is broadcasted directly on the Internet, is a huge success...

More and more companies are engaging in influencer marketing. In fact 63% of marketers want to increase their budget for this purpose in 2022 (source: Influence...

Social selling was initially reserved for B2B, in other words business to business. However, its functionalities, which by definition aim to sell through social...

Influencer marketing is now worth 13.8 billion dollars. This ROI strategy has developed considerably in recent years (source: HubSpot). Indeed, 93% of marketers...

Social networks are the medium for influencer marketing. In addition to offering the possibility of interacting with inspiring people, they allow users to disco...

Influencer marketing does not only occur through product placements. As outstanding storytellers, influencers are also excellent relays when it comes to telling...

We are now just a few weeks away from 2022: so what can we expect? The health crisis has accelerated certain trends that are now turning into real marketing lev...

In a previous article, we explained why it is important to have a long-term relationship with influencers, now Hivency gives you 4 tips for nurturing this relat...