Influencer Marketing

In a previous article, we explained why it is important to have a long-term relationship with influencers, now Hivency gives you 4 tips for nurturing this relat...

It's no longer a matter of proof, influencers generate a higher rate of engagement than brands that are won over by their content. As a result, brands are no lo...

It's been a month since school started and yet the Christmas theme is already circulating on social networks. Every year, the holiday season generates a lot of ...

Partnerships with KOLs and influencers on social media are well established in the marketing habits of many brands, however the market is constantly evolving. I...

For a brand, awareness is defined as being known by consumers and perceived by them positively. Increasing brand awareness is essential to generate leads and co...

A few years ago, influencer marketing was mostly used by brands working in the cosmetics, fitness, food or travel industries but it has become an essential leve...

How many times have you heard that there is no better marketing than word of mouth ? In other words, the information that is transmitted among the brand's own c...

You've probably heard it before: influencer marketing is one of the few levers that empower brands to achieve their goals. This sector is moreover more efficien...

The very exclusive Clubhouse platform, launched in April 2020, has quickly become the new trendy social network. A novelty presenting a new format, without mess...