[Report] Zoom on Social Media: Influencer Marketing & Fashion Trends

Report Hivency x Heuritech

Are you a brand in the fashion industry? Do you use influencer marketing and want to learn how to stand out from your competitors? Heuritech and Hivency platforms look ahead and invites you to discover their report. On the agenda: The revelation of Fall 21 Womenswear Trends and 3 influencer marketing recommendations to compete with rival brands.

In this report, the Hivency influence platform offers you recommendations for adapting your communication on social networks with influencers. For its part, Heuritech will give you a preview of all the women's fashion trends for autumn 2021.

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Fashion industry: how to stand out from competing brands? 

The fashion industry was one of the first to use influencer marketing campaigns to raise awareness and mainly to launch its products. Today, it is difficult to stand out due to the strong competition and the exponential increase in influence by brands.

Fashion brands therefore need to differentiate themselves and go further in influencer marketing when working with content creators.

Influencer Marketing: the innovation solution

But why continue to use this marketing lever? How can you stand out by working with influencers? From macros to nano-influencers, which ones to activate? What marketing and communication operations should be put in place? Answers on this new report by Hivency and Heuritech.

Would you rather peruse an audio version? Access the replay of our webinar about this topic. Joel Gaudeul, CMO of Hivency, and Mélanie Mollard, Fashion Editor & PR Officer in Heuritech present all the novelties that any fashion brand must know.

Heuritech x Hivency_Report

 

Webinar Speakers

Joel Gaudeul_CMO Hivency (1).                                                    Trend forecasting in the fashion industry using digital solutions

       Joel Gaudeul                                                        Mélanie Mollard

       CMO Hivency                                                Fashion Editor & PR Officer Heuritech

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