How to launch a product with the help of micro influencers?
Would you like to collaborate with content creators for the launch of your new product? Inspire yourself with L'Occitane's successful micro influencer campaign. Through this new case study, you will discover a deep analysis of all the steps of a micro influencer marketing campaign, as seen by the brand, Hivency and Talkwalker, a tool to supervise and analyse the web and social media.
With each step, you'll learn more about the KPI's to measure the performance of your campaigns, but also about micro-influencers thanks to key data.