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A benchmark on the campaign of L'Occitane en Provence versus the results obtained throughout similar campaigns

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Key data to help you understand the rise in power of micro influencers

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A check-list of the essential steps to guarantee the success of your next influencer marketing campaign

How to launch a product with the help of micro influencers?

Would you like to collaborate with content creators for the launch of your new product? Inspire yourself with L'Occitane's successful micro influencer campaign. Through this new case study, you will discover a deep analysis of all the steps of a micro influencer marketing campaign, as seen by the brand, Hivency and Talkwalker, a tool to supervise and analyse the web and social media. 

With each step, you'll learn more about the KPI's to measure the performance of your campaigns, but also about micro-influencers thanks to key data. 

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Throughout the case study, Lucille GARRIVET, Digital Branding & Social Media Project Manager within the group L'Occitane, shares with us her pearls of wisdom. Discover an extract right here: 

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Lucille GARRIVET

Digital Branding & Social Media Project Manager

"The Campaigns on the influencer platform Hivency work as well as our paid media campaigns with macro influencers. Micro influencers have more loyal followers than macro influencers and have excellent engagement rates (often more than 5%). Thus, it's very interesting for our brand."

 

Case Study in partnership with Talkwalker

 

Talkwalker is a tool of supervision and analysis of the web and social media that allows brands to optimise their digital strategies. 

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Download the Case Study of L'Occitane en Provence x Hivency