Obtaining engagement on social networks is commonly one of the main goals of brands. Nevertheless, it is not always the easiest task for marketers. Teaming up with content creators, micro-influencers and nano-influencers more specifically, has shown up to be a good way to achieve it.
In order to help marketers improve their engagement with consumers, Hivency together with Iconosquare have created this case study. You will find the success story of the brand ASICS with an exclusive interview to its Head of Social Media, Andy Griffiths, some advice and best practices as well as and overview of influencer marketing in the sports industry.