Flore Campestrini

Flore Campestrini

I'm an independent web writer. I put myself at Hivency's service to decipher for you the latest trends in influencer marketing.

12 posts


5 min

Guide: co-creation between brands and influencers

By 2022, the influencer marketing industry will be worth $15 billion. But as partnerships between brands and influencers multiply, it becomes urgent to distingu...


4 min

Consumer opinion and influencer campaigns: what are the differences?

In 2021, influencer marketing is an obvious choice for many marketers. Already being used by leading brands, will consumer reviews soon have a similar fate? At ...


5 min

Brand-influencer partnerships: what are the regulations in Europe?

On the old continent as elsewhere, influencer marketing is a fast-growing market. On Instagram, YouTube, Pinterest, TikTok, Twitter or Twitch, partnerships betw...


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4 min

Tech industry: 10 hacks to take off with influencer marketing

The Tech sector is experiencing phenomenal growth. Startups, unicorns, and innovative technology companies are "disrupting" the market with connected objects, a...


4 min

How to convert your influencers into brand ambassadors?

Tired of invasive promotional stunts, consumers now more than ever yearn for authenticity. It's the time for authentic and enthusiastic content creators to shin...


5 min

User Generated Content (UGC) / Customer Generated Content (CGC): the secret weapon

After the celebrities, the macro-influencers and the micro-influencers, it is now time for the nano-influencers and the consumer-ambassadors. Brands are now foc...


4 min

Brand ambassadors vs. influencers, what's the difference?

What's the difference between brand ambassadors and influencers? Spoiler alert: being an influencer and being a brand ambassador isn't all that different. As a ...


3 min

Brand-influencer partnership: tips for a perfect brief

As you probably already know, the brief plays a crucial role in the success of an influencer marketing campaign. To launch quality campaigns and reach the fixed...


4 min

Nano influencers: the key to a successful influencer campaign

Collaborations with brands have traditionally been limited to content creators with millions of followers. However, little by little this practice is reaching d...

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