Hivency Marketing Blog

Social media apps are actively working to become centralised shopping channels for customers. For quite a few years now, social media has been indispensable to ...

Collaborating with micro influencers doesn't only mean a beautiful picture on Instagram with a decent engagement rate, don't fool yourself! Micro influence pose...

It’s an undeniable truth : TikTok has burst into the social media scene and is here to stay, according to influencer marketing previsions for 2021. But what exa...

Every year, G2 helps many companies make purchasing decisions for their software. In addition to offering more than 1.2 million evaluations, G2 publishes annual...

Influencers are officially the latest focus of brands. Influence holds an ever growing space in enterprise's marketing strategies, and many professionals have r...

If you've been paying attention to marketing trends lately, you will have surely come across this term more than once. "Ratings and reviews" sounds like a magic...

Finding the right influencers to collaborate with is really important for any brand that wishes to launch influencer marketing campaigns. It's vital to create a...

“Guides” is Instagram’s latest novelty and its format ressembles that of traditional blogs. The new function allows users to group publications that relate to a...

Predictions for 2021 in the influencer marketing field are that many more functionalities are going to appear on social media, and new trends are going to start...